Social Distribution

Multi-Channel Distribution

Manage inventory across all social platforms and marketplaces.

Total Channels
10

Active platforms

Critical Priority
1

Must-have platforms

High Priority
6

Key platforms

Vehicles Ready
3

For distribution

Facebook Business Page

Facebook

high
Posting Frequency:3-4 times per week
Char Limit:63,206
Best Times:9 AM, 1 PM, 6 PM

Focus:

Community building, customer interaction

Facebook Marketplace

Facebook

high
Posting Frequency:Daily for featured vehicles
Char Limit:5,000
Best Times:8 AM, 12 PM, 5 PM

Focus:

Direct sales, local reach

Instagram Business

Instagram

high
Posting Frequency:4-5 times per week
Char Limit:2,200
Best Times:7 AM, 12 PM, 6 PM

Focus:

Visual storytelling, lifestyle content

TikTok Business

TikTok

medium
Posting Frequency:3-4 times per week
Char Limit:2,200
Best Times:6 PM, 8 PM, 10 PM

Focus:

Viral reach, younger demographics

YouTube Channel

YouTube

high
Posting Frequency:2-3 times per week
Char Limit:5,000
Best Times:10 AM, 3 PM, 7 PM

Focus:

Long-form content, SEO, authority

LinkedIn Business

LinkedIn

medium
Posting Frequency:2-3 times per week
Char Limit:3,000
Best Times:8 AM, 12 PM, 5 PM

Focus:

B2B relationships, thought leadership

Autotrader.ca

Autotrader

high
Posting Frequency:Real-time inventory sync
Char Limit:5,000
Best Times:Varies

Focus:

Organic search, qualified buyers

Kijiji

Kijiji

high
Posting Frequency:Real-time inventory sync
Char Limit:4,000
Best Times:Varies

Focus:

Local reach, classified buyers

Google Business Profile

Google

critical
Posting Frequency:2-3 times per week
Char Limit:1,500
Best Times:Varies

Focus:

Local SEO, search visibility

Twitter/X

Twitter

low
Posting Frequency:2-3 times per week
Char Limit:280
Best Times:9 AM, 12 PM, 6 PM

Focus:

News, quick updates

Distribution Strategy
Recommended posting schedule and content adaptation

Day 1: Critical Launch

Google Business Profile (9 AM)
Facebook Business (9 AM)
Autotrader & Kijiji (9 AM)

Day 2: Visual Content

Instagram (6 PM)
TikTok (6 PM)
Facebook Marketplace (6 PM)

Day 3: Long-Form Content

YouTube (3 PM)
Blog Post (3 PM)

Day 4: Professional Networks

LinkedIn (9 AM)
Twitter (9 AM)
Website Integration
How to display social channels on your website

Inventory Pages

  • ✓ Social share buttons on vehicle listings
  • ✓ View on Marketplace buttons
  • ✓ Social proof badges (reviews, ratings)
  • ✓ Direct messaging options

Content Pages

  • ✓ Embedded social feeds
  • ✓ Customer testimonials from reviews
  • ✓ Follow buttons for all platforms
  • ✓ Social share CTAs

Homepage

  • ✓ Social media feed widget
  • ✓ Follow buttons (all platforms)
  • ✓ Latest posts carousel
  • ✓ Social proof aggregation

Footer

  • ✓ Social media icons
  • ✓ Subscribe/follow CTAs
  • ✓ Review aggregation widget
  • ✓ Latest social posts